Our Story
Florida Roofing Co. was founded in Miami in 2000, when our founder Marcus Reyes - a second-generation roofer - noticed how few honest, licensed contractors were left after the Hurricane Andrew cleanup. He started with a single truck and a promise: do the job right, or don't take it.
Twenty-five years later, we've installed roofs on more than 5,000 Florida homes and businesses, from the Keys to the Panhandle. We're still family-owned. We still answer our own phones. And our crew still treats every job like it's their own house.
We're licensed by the State of Florida (CCC1234567), accredited by the Better Business Bureau with an A+ rating, and certified by GAF, Owens Corning, and the National Roofing Contractors Association.
Mission, Vision, Values
The principles that guide our day-to-day operations and service standards.
Our Mission
Protect Florida homes and commercial properties with premium roofs engineered to outlast the storms.
Our Vision
To be the first name every Florida homeowner and business owner thinks of when they look up.
Our Values
Craftsmanship in every nail. Honesty in pricing. Speed in emergency response. Uncompromising crew safety. Proudly local.
The People Behind Your Roof
Our dedicated management and support staff coordinating roofing operations statewide.
Marcus Reyes
Founder & CEOSecond-generation roofer. Started the company in 2000 with one truck and a promise.
Diana Ortega
Operations ManagerKeeps our 45-person field crew on schedule and fully supplied across three regions.
James Whitaker
Lead Estimator25 years drafting exact roofing scopes - knows every Florida building code by heart.
Sofia Alvarez
Customer Care LeadThe voice you hear when you call. Keeps you updated on your project status daily.